Paganae - coexistence realized

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A labour of love:

Some years ago we came across an Indian myth that can be summarized as follows: Back in the Genesis of the world, all animals were each allowed to give one illness to man for the misdeeds he would inflict on them. This myth sparked an idea — a design that drew inspiration from a movie poster for “Star Wars – The Empire Strikes Back”. Our first hook had hatched and Paganae saw the light of day.

We are a vegan lifestyle clothing brand that sheds light on the creatures of our earthly lands and waters. From knife-edge hooks to crisp designs, we turn upside down aims at man’s attitude towards animals and redress essential parts of our relationship to the animal peoples. Wearing Paganae is a good chance to encounter smiles of unity or wonder, or even eyes that reveal in modest curiosity that we are striking notes which are not tuneful. We have put together something that amuses at first sight, and then the penny drops: "What a clean cut to the bone, my God, are these guys being serious?" To which we give the implied response: "are we ever."

Our aim is to be a place where anyone who is into future life can breathe with effortless ease. Grounded in the vegan movement, we have on our journey through uncharted territory seen our share of things that simply just don't add up. Along the way we have become still more aware of the importance of taking sides against the violence and covetousness with which humans so often meet other creatures of our world.
The traditional and still prevailing view of animals is that they were put here for our sake, that they are a resource to suit our wants and desires. The practical facets of this stronghold inevitably involve rough and relentless treatment, and struggling against their will tightens our hold in return. Being equipped to carry out these actions against animals is the main purpose of our emotional detachment from them. We inherit this hardening through our culture, segregating us from them.
Since we are opposed to this view of animals, abstaining from the use of animal derived materials or labour is fundamental to us at Paganae. Following the path from the dark part of the woods to the glades, we have our eyes fixed on an overriding goal: to bring us to a state where animals fill our hearts rather than our hands and bellies - to bring us closer to their homecoming beyond the hills.

Our 'first edition' t-shirts are made in 100% organic cotton in Nicaragua by the Fair Trade Zone. The Fair Trade Zone is a small, worker-owned cooperative that has been funded by the Center for Development in Central America (CDCA), a non-profit organization seeking to address human needs.
Being a brand whose ideals have moral character, we are happy to deliver our clothes to you in organic cotton from an independent sewing cooperative. They have been produced in a factory where the workers receive fair wages and benefits, have good working conditions and are not exploited. Better for your skin as well as for our planet’s, organic cotton is part of the organic wave that testifies to increased awareness and responsible action. It is important to us that sustainability remains where animals are not in the limelight.

Paganae by: Graeme Cochrane

Graphic designer: Anders Dixen

Co-designer: Rune Klingenberg

Shots by: Pierre Stachurska

Website by:

Graphics & Layout: Anders Dixen

Programming: Stephen Hansen

To all who have helped and supported along the way.

And to all the tormented animal souls who are never heard, and to those raising their voices in protest.